Among other unlikely occupations, I write weekly shopping articles. While looking for Black Friday sales to report on, I ran across some company with an online marketing strategy apparently based on aggressive use of an automated thesaurus. Some of their ads that came up on or near the same Google page:
Elysium Black Friday #1.
Beatification Black Friday #1
Delight Black Friday
Felicitation Black Friday
Congenial Black Friday #1
Be Satisfied Black Friday #1
Pleasant Black Friday #1
Enjoyment Black Friday
Be Pleased Black Friday #1
Be Happy Black Friday Deals NoW!
Be Content Black Friday #1.
Maybe I should be offended by the misuse of "beatification" . . . or maybe I should just write to them, pretending to be offended by it. But how much attention would they pay to someone who obviously has no sense of humour?
It would be better (though I'm not going to do this either) to tell them their strategy is (thank you, thesaurus.com)"brainless, dazed, deficient, dense, dim, doltish, dopey, dull, dumb, , foolish, futile, gullible, half-baked, half-witted, idiotic, ill-advised, imbecilic, inane, indiscreet, insensate, irrelevant, laughable . . ." well, you get the idea.
No comments:
Post a Comment